this excellent presentation, author Alan K’necht shares the secrets to engaging community and creating a social media fire. He walks us through the key elements of social marketing, from the ingredients, to the very possible and real necessity to measure results for profit. An excellent approach and overview to social engagement and marketing.
Alan K’necht is a founding partner at Toronto based Digital Always Media Inc. a search & social media marketing agency and training company. Alan is an online instructor for the University of San Francisco’s on-line Internet marketing and analytics programs and the head of their Advanced Analytics course. In 2010 he published his 1st book, the award winning “The Last Original Idea — A Cynic’s View to Internet Marketing”