ISBA Webinar: Native Advertising

Digital media has enhanced the capabilities of many traditional media routes, but one tactic which is reaping rewards for advertisers is the evolution of the old advertorial into native advertising. In a world where talking ‘at’ consumers with blatant branding messages is being criticised, native offers the opportunity to put added value and content at the heart of your campaigns, whilst combined with highly targeted placements and real time results.

But do you understand what it is and how to use it for your brands? This session gives an overview of native advertising and the marketing objectives it delivers well against.